Mumbai : AAIBA Designs bags award at the NYX Awards 2023. AAIBA Design Private Limited, an integrated creative and digital agency helmed by Saurabh Chandekar and his wife Rasika Chandekar, has won the Silver Award at the NYX Awards, 2023. AAIBA won the award in the Design – Poster Series category for the creative digital campaign the agency had carried out for the Screen Writers Awards (SWA) 2020. The NYX Awards 2023 winners were announced after extensive evaluation by an eminent global jury comprising professionals such as Masanori Eto (Japan), Markus Pargfrieder (Austria), Vitaliy Yakin (United States), Jimmy Landaburu (Ecuador), Ronn Lee (China), Patrizia Burra (Italy), and more. The jurors chosefrom a massive entry list of over 1500 names before deciding the eventual winners. The latest award win is for AAIBA’s innovative, engaging, and highly impactful digital campaign for the Screen Writers Awards, a path-breaking event organized by the Screen Writers Association (SWA), India. AAIBA won the award for its superior creativity, which made the judges identify it as one of the best entries in the category. The clarity of design and creativity of vision was deemed to uphold the best standards of excellence and execution. SWA is the governing body representing Screen Writers across the country’s large, small, and OTT screen formats. The organization aims to ensure fair representation of the entertainment industry writers and give them due recognition and honor. SWA organized the Screenwriters Award 2020,and AAIBAsuccessfully amplified the initiative through its well-executed end-to-end digital and social media promotions for the landmark event.
Winning an international award is always a special achievement, and with this win at NYX Awards, 2023, we have added the second trophy to this landmark campaign. It was a very special campaign and a major creative endeavor for us as we aimed to combine the depth that the art of writing requires with the glamour and playfulness that the entertainment industry offers. We collaborated with SWA to understand their vision and created a flawless, holistic, unique, impactful brand identity. I am glad that the jury at the NYX Awards, 2023, also found AAIBA’s efforts worthy of this global recognition.
Saurabh Chandekar, Founder – AAIBA Designs
This campaign was a humongous task as we had to create a visual brand identity for the entire SWA Awards campaign, and held a lot of discussions with AAIBA about the world of screenwriters and our aspirations about the positioning of the awards, which are the first of its kind in India. AAIBA and SWA put their best foot forward. Iam ecstatic that AAIBA’s vision for SWA Awards 2020 has fetched yet another international recognition through this win at the NYX Awards, 2023.
Manisha Korde, Chair – SWA Awards
